I am a communications and marketing professional with a decade of experience spanning a number of organizations, from early-stage startups to cancer research to FAANG. Unfortunately, most of my work is hidden behind NDAs, but further writing samples are available upon request.
Writing Samples
Mercari Halloween Sale User Notification
Halloween Sale notification for Mercari. This notification was sent to all users in the marketplace as part of a larger multichannel campaign for our Halloween sale. Since Mercari is a peer-to-peer resale marketplace, this communication needed to include two separate calls to action, one for buyers and one for sellers.
Reap the Rewards - Halloween 10% OFF
Is last year’s costume cramping your closet? Post Halloween-themed items in the Clothing category Sept 25 – Sept 28. We’ll promote them with a coupon for up to 10% OFF, so you’ll get faster sales.
Need a devilish disguise? Discounted Halloween items appear under “Items with 10% OFF Coupon” on the app Home Screen. Get them before the deals expire on Sept 30 at 11:59 PM PT.
Stay Spooky
Ballard Night In Press Release
This press release was written in the spring of 2021 to support the return and COVID-prompted reformatting of Ballard Night Out, a monthly art walk event in the Ballard neighborhood of Seattle, that is put on by Greater Ballard Arts and the Push/Pull art collective.
Ballard Night Out returns in 2021 with Ballard Night In
Ballard Night Out, a program run by Greater Ballard Arts, is switching gears for 2021 after its year-long hiatus due to the COVID-19 pandemic, and is returning in xxxx as a weekly webcast. Ballard Night In will feature artists, performers, musicians, and arts venues in the greater Ballard community every Thursday from 6pm - 7 pm. In addition, Greater Ballard Arts will feature a new calendar of virtual and COVID-safe events starting in spring 2021.
Greater Ballard Arts was established in early 2017 by Maxx Follis-Goodkind and members of the Ballard community. Ballard Night Out has been managed by Follis-Goodkind and members of the Push/Pull collective since 2019. “Combining officially means we can better use funds and resources, plus cut down on expenses,” said Follis-Goodkind. The addition of Ballard Night Out and Greater Ballard Arts to Push/Pull’s programming helps advance the art collective’s mission to support sustainable careers for artists and to build connections between artists and the community.
Artists, performers, musicians, and creators can apply to be featured on Ballard Night In through the Ballard Night Out website. Featured creators will receive a stipend for participating.
Event organizers in the greater Ballard area can also submit their events to the Greater Ballard Arts calendar now.
Push/Pull Kickstarter blurb
This content was used as the blurb for the Push/Pull Press spring campaign on Kickstarter to raise money for publishing 8 books in the summer of 2021.
Welcome to the weird world of Push/Pull! Push/Pull is an artist cooperative in Seattle, WA founded on the idea that being a non-commercial artist shouldn’t just be a side gig.
Push/Pull Press seeks to publish work that would otherwise have very small reach or never even make it out into the world. This campaign includes 8 books produced or curated by Push/Pull members. All books are ready or near ready to send to the printer. If we exceed our goal, we will use funds to publish more copies of books and help us get caught up on bills. Additionally, you can use the add-on option to purchase multiple titles and bonus rewards such as original art or past Push/Pull Press publications.
Push/Pull is an art gallery and DIY space in the Ballard neighborhood of Seattle that works with artists in the local community with a focus on marginalized and under-represented creators. Visit us at 5484 Shilshole Ave., NW, Seattle, WA, or find out more at pushpullseattle.com.